Monthly Archives: November 2013

Twitter Workshop



This screenshot demonstrates how I have followed people and businesses on twitter related to journalism and news who are verified or have over 3,000 followers.

This is to increase the reach my tweets have so more people can interact with me and read my tweets.

This is beneficial in the industry as it helps your research and hard work be viewed by people who may be interested. But most importantly, the stories you have written will be seen by news companies, writers, editors and journalists who are potentially your target market aside from the public.





As you can see I have followed and used Tweepi to further increase my tweet reach.

It helped me to find specific journalists that im interested in and other specific people or companies on twitter.

I also used WeFollow which helps find people in relation to specific specialisms. e.g. Broadcast journalism, digital publishing, broadsheet writing, editorial skills etc.





Nina L. Diamond has created on her Twitter account has created a large number of public lists to categorise different types of journalists in the industry.

This helps people following her to find and reach professionals quickly and easily.

Diamond also categorises businesses and companies, not all necessarily related to Journalism. Some which she is interested or some which she may believe her followers to be interested in. e.g. Doc Martin


List Article Pitch


10 Best ‘Leeds Trinity Kitchen Restaurants’ for Vegetarians.

On each slide show it will include:

  • A self taken photograph of members of staff from each chosen restaurant/ a photograph of the menu listing the vegetarian options/ the restaurant sign or logo
  • A 50 word caption giving my opinion and other vegetarian’s opinion on why that place has been ranked were it has and why and some quotes and opinions from staff themselves. (preferably from managers claiming why they feel they represent vegetarians well/not?)

The questions I shall ask will be:

  • Does the establishment get many vegetarians eating there?
  • How do they think they cater for vegetarians? e.g. variety/value for money
  • Does the food suitable for vegetarians sell well? If not, why? If so, why?

The restaurants are:

  • The Alchemist
  • The Botanist
  • Carluccio’s
  • Cielo Blanco
  • Crepe-affaire
  • Giraffe
  • Handmade Burger Co.
  • TGI Fridays
  • Yo Sushi!
  • The Street Kitchen at BHS

Reflection on Curation research


My first choice for one of my final pieces for Digital Publishing was going to be a curation about homeless people at Christmas. Following another post in my workshop section, titled ‘Curation pitch’, I illustrated that a curation consists of mainly secondary sources.

Using these secondary sources, you put together your own story with the information found and include links to the pages and sites to avoid copyright. However, during the research process I concluded that finding useful information about homeless people was difficult, especially when writing to a niche like at Christmas time. All I seemed to find was websites about charities, food banks and people who are involved in helping the homeless, but not much about statistics or first hand experiences that I felt I could link naturally in a story.

Therefore, after researching and looking into different options for my final piece I have decided to be my own food critic and write a list article on vegetarian food. This specifying what restaurants in Leeds Trinity Kitchen have the best and the worst vegetarian menu.

All this is explained in more detail in my ‘List Article Pitch’ in the Workshops category.

Grafic Interchange Format (GIF’s)


The Graphics Interchange Formatis a bitmap image format that was introduced by CompuServe in 1987and has since come into widespread usage on the World Wide Web due to its wide support and portability.

The format supports up to 8 bits per pixel for each image, allowing a single image to reference its own palette of up to 256 different colors chosen from the 24-bit RGB color space. It also supports animations and allows a separate palette of up to 256 colors for each frame.

These palette limitations make the GIF format unsuitable for reproducing colour photographs and other images with continuous colour, but it is well-suited for simpler images such as graphics or logos with solid areas of colour.

  • GIFs are suitable for sharp-edged line art (such as logos) with a limited number of colours. This takes advantage of the format’s lossless compression, which favours flat areas of uniform colour with well defined edges.
  • GIFs can be used to store low-colour sprite data for games.
  • GIFs can be used for small animations and low-resolution film clips.
  • Since a single GIF image palette is limited to 256 colours, it is not usually used as a format for digital photography. Digital photographers use image file formats capable of reproducing a greater range of colours, such as TIFF, RAW or JPEG.

While meeting the specification if my first pitch, to avoid copyright of cartoon images and logos, I collaborated a ‘GIF’ using an online resource called Here I used Google images to put together my own individual image to represent the cartoon being discussed. Both GIF images have been posted in my media library.

Social Media Optimisation (SMO)


Social Media OptimisationAbbreviated as SMO, social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

Relationship with viral marketing:

Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through “repinning.” Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company’s website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site’s rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere and special blog search engines.

Search Engine Optimisation (SEO)


When Sub-editing my last post I used a guide to SEO to improving my listing in search engines.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.


Getting indexed:

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Preventing crawling:

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine’s database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.

Increasing prominence:

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page’s meta data, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic. URL normalization of web pages accessible via multiple URL’s.


5 people injured in plane crash at Hertfordshire Airport


Sub-edited version:

PoliceThere have been 5 serious casualties and 2 people suffered with minor trauma after a passenger aircraft got into difficulties upon landing at Hertfordshire international airport.

At 10:17am, flight B1234 crash landed on the runway and veered off onto the grass before setting on fire. At 11:15am Hertfordshire Fire and Rescue service got to the scene.

The flight was operated by Jock Air and was landing from Amsterdam when an aircraft emergency was declared. The emergency services rushed to help the passengers.

31 people were on board, but Police say everyone has been accounted for. The injured passengers have now been taken to the General Infirmary by the Hertfordshire Ambulance service.

Injured Passengers

Louise Pountain, one of the injured passengers said “It was horrendous, there was things hanging down from the cabins and I could hear crying.”

Before the crash, there had been two other documented incidents with Jock Air flights in the last 3 years, both were pilot errors.

James Thompson, an aviation expert concluded that the plane involved in the incident was the same model involved in two previous accidents.

Scene of the Crash

The police are not investigating any crime until the Aircraft Accident Investigation Branch take over the scene.

Richard Caldwell, Hertfordshire Police, said, “This event is not being treated as suspicious, the intention is to preserve life and limb to make sure that everyone is cared for.”

Due to the crash Hertfordshire International Airport was closed until further notice. The A956, Wimbles Lane and Pinecone Lane were closed and officers were manning them.

For anyone seeking advice and in need, please contact the survivor’s reception centre on: 0000 111 2222